Full Job Description
Position: Digital Content Strategist
Location: Waterloo, Nebraska
Company: Amazon
At Amazon, we strive to be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online. We are taking great strides to enhance our content strategy and are looking for a passionate Digital Content Strategist to join our dynamic team in Waterloo. If you have a knack for data-driven content creation and a passion for innovative storytelling, this is the perfect opportunity for you!
About Our Company
Amazon is a global leader in e-commerce, providing a vast array of products and services. Our platform empowers millions of sellers, and our obsession with customer experience drives our brand forward. At our Waterloo location, we are focused on expanding our content strategy to enhance user engagement, boost conversions, and improve overall brand visibility.
Your Role
As a Digital Content Strategist, you will play a pivotal role in shaping our online presence. Your primary focus will be to develop and implement a comprehensive content strategy that drives engagement and meets business objectives. The ideal candidate will combine creative skills with analytics to create compelling narratives that resonate with our target audience.
Key Responsibilities
- Develop, implement, and oversee the execution of content strategies aligned with business goals.
- Conduct in-depth market research to identify content opportunities that resonate with our target audience.
- Collaborate closely with cross-functional teams including marketing, product management, and design to create engaging content.
- Analyze content performance using analytics tools and optimize strategies based on metrics to ensure maximum effectiveness.
- Generate creative content ideas across different channels, including blogs, social media, email marketing, and more.
- Ensure adherence to brand guidelines for voice and messaging in all published content.
- Stay updated on industry trends and best practices to incorporate into content strategies.
- Mentor and guide junior content strategists and other team members to foster a collaborative environment.
Qualifications
- Bachelor’s degree in Marketing, Communications, Journalism, or a related field.
- A minimum of 3-5 years experience in content strategy, digital marketing, or a related field.
- Proven track record of developing data-driven strategies that elevate brand engagement and awareness.
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Strong analytical skills and proficiency in analytics tools such as Google Analytics, SEMrush, etc.
- Familiarity with SEO best practices to drive organic content performance.
- Proficiency in content management systems (CMS) and marketing automation tools.
- Creative mindset with a passion for storytelling and exploring new trends in digital content.
Why Join Us?
At Amazon, your contributions will be recognized, and you will have opportunities to grow your career in a rapidly evolving environment. Here are just a few of the benefits you can look forward to:
- Competitive salary with performance-related bonuses.
- Comprehensive health benefits including medical, dental, and vision coverage.
- Generous paid time off including vacation and sick leave.
- Retirement savings plan with company matching contributions.
- Flexible working hours and a hybrid working model to balance your personal and professional life.
- Opportunity to work with some of the brightest minds in the industry and gain experience with a global leader.
Our Commitment to Diversity
Amazon is an equal opportunities employer. We value diversity and are committed to creating an inclusive environment for all employees. We encourage applications from all individuals regardless of their background or demographic similarities.
Application Process
If you’re excited about using your expertise to refine and elevate Amazon’s digital content strategy, we would love to hear from you! Please submit your resume and a cover letter detailing your experience and why you would be a great fit as our Digital Content Strategist in Waterloo.
Join Amazon and help us continue to innovate and redefine what’s possible in digital content!